Website - New Branding style 2.0
As part of the new visual style for the brand, the company's main website was completely redesigned. I was in charge of the graphic design of every piece featured, and also produced the intro video.
Offering a clean, fresh style, better navigation, and less specialized language, the site was successful in helping to convert prospects to leads, increasing the amount of requested demo by 20% during the very first month of operation.
Other videos - New Branding style 2.0
April's Fool - Video
In charge of the concept, script, shooting, edition, motion graphics, and (bad) voice-over for a very special video we did for April's Fools day.
The experience and final result were hilarious and helped raise the company's profile with clients and followers on social media while showing a knack for creativity.
Investment Round Party - Event
In charge of the concept, promotional material design, and video production of this event.
Centered around the idea of a night "to flow", visualized through a cool astronaut, who is just "flowing" after a stressful mission
Animated GIF for invitation reminder
Print banner, horizontal
Animated Gif for Invitation reminder
New Office - Video
In charge of concept, shooting, motion graphics, and edition of a video prepared to announce the company's move to new office space.
Samples of Social Media posts - New Branding style 2.0
The new visual style was also used to produce content for every social media.
I was in charge of all the social media outreach, from strategy to graphic design and copywriting.
During my tenure, the reach, interactions, likes and followers of all combined social media accounts grew considerably.
The content style was focused on being more valuable than sales-oriented.
We offered advice to other startups and asked questions that made our users understand the importance of SMS.
Sample of images designed for Blog articles - New Branding style 2.0
Special series for Instagram - "One Word Interview"
Through a series of light-hearted skits, based on any 80's-style news media documentary, we asked the co-founders of Respond Flow about what defines the entrepreneurial spirit in one single word.
The final product resulted in a series of honest advice about the entrepreneurial world, wrapped in a funny series that attracted new followers to the company's Instagram account.
